December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

November 15, 2019

If you’re looking to sell more cars during two of the most intense and extravagant consumer shopping spree of the year, you have to try this Holiday Power Combo! If you’re still unsure as to which events I’m referring to, I’m obviously talking about the Black Friday w...

September 4, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In this third and final post of the series, I want to review with you the third mental shift required to help you build a simple syste...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

August 28, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans Today, I want to provide you with a simple system that will allow you to predictably and consistently turn total strangers into paying custom...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

March 22, 2019

If you’re constantly on the lookout for creative and inexpensive ways to reach conquest vehicle owners and shoppers around your dealership, you’re going to love this article. Here’s why: I found a way to combine two powerful marketing components that you’re probably...

February 20, 2019

Every month around this time, like clockworks, I get the frantic calls or emails from dealers who desperately need to get a few more deals on the board before month-end. Maybe you’re looking to hit a performance target to unlock the bonuses of a great month, or you’re...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

December 14, 2018

If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: Never experimented with the special finance segment; Dabbled a little bit and made a few...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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