Every month, around your dealership, there are thousands of people who enter the shopping cycle that will lead them to the purchase of a new

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If your livelihood depends on your ability to sell cars, even in times of chaos and uncertainty, what I’m about to share with you might be t

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance

If you’re looking to sell more cars during two of the most intense and extravagant consumer shopping spree of the year, you have to try this

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In th

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In th

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans Today, I wan

Social media is a powerful sales tool for any industry. LinkedIn, in particular, is a great place to find qualified prospects, especially wh

The world of marketing is always changing, almost as quickly as the world of the automotive industry! To be in the business of both means th