September 4, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In this third and final post of the series, I want to review with you the third mental shift required to help you build a simple syste...

April 2, 2019

Social media is a powerful sales tool for any industry. LinkedIn, in particular, is a great place to find qualified prospects, especially when it comes to vehicle sales. As any sales professionals will tell you, using social selling on LinkedIn can mean that you will b...

March 26, 2019

Digital marketing across all social media platforms can be a little overwhelming. It can be tempting to hop from one "trick" or a shiny new thing to the next to try and draw in more potential customers without really making an impact on your overall automotiv...

April 10, 2018

Everyone in the automotive marketing industry knows that people don’t just drive from dealership to dealership searching for a vehicle anymore. Online research is almost always the first step in the search for a car. Since these behaviors are already common knowledge,...

November 24, 2017

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly what’s being said by your competitors, discover new opportunities, and make sure they’re doing everything “by the book.” Hi, my...

October 26, 2017

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school features and benefits discussions. Tech marketing and lifestyle marketing aren’t all that different and understanding this subtle...

October 18, 2017

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the second largest search engine marketing on the Web with one billion users and video quickly becoming the key means people use to sa...

October 12, 2017

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know this is true—the tactics that used to work great just aren’t cutting it anymore. Long gone are the days of traditional media like a...

October 11, 2017

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sell services or cars like direct mail or radio advertising and to try and attract more buyers. The auto service industry is now dig...

September 21, 2017

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal experience possible for the leads we generate during one of our digital conquest campaigns. As you already know, we’ve been scream...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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