November 15, 2019

If you’re looking to sell more cars during two of the most intense and extravagant consumer shopping spree of the year, you have to try this Holiday Power Combo! If you’re still unsure as to which events I’m referring to, I’m obviously talking about the Black Friday w...

October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

August 28, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans Today, I want to provide you with a simple system that will allow you to predictably and consistently turn total strangers into paying custom...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

April 15, 2019

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Facebook every day, but not everyone knows that it goes beyond “social” as they actually have a marketplace to sell personal belongin...

March 26, 2019

Digital marketing across all social media platforms can be a little overwhelming. It can be tempting to hop from one "trick" or a shiny new thing to the next to try and draw in more potential customers without really making an impact on your overall automotiv...

February 20, 2019

Every month around this time, like clockworks, I get the frantic calls or emails from dealers who desperately need to get a few more deals on the board before month-end. Maybe you’re looking to hit a performance target to unlock the bonuses of a great month, or you’re...

January 19, 2019

In some ways, it is getting harder to sell more cars, but in other ways, it is becoming easier. Even as the most professional car salesman on the showroom floor, you probably have more marketing tools such as a car dealer website and a bigger potential audience than ev...

December 14, 2018

If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: Never experimented with the special finance segment; Dabbled a little bit and made a few...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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