December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

April 15, 2019

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Facebook every day, but not everyone knows that it goes beyond “social” as they actually have a marketplace to sell personal belongin...

March 26, 2019

Digital marketing across all social media platforms can be a little overwhelming. It can be tempting to hop from one "trick" or a shiny new thing to the next to try and draw in more potential customers without really making an impact on your overall automotiv...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

January 19, 2019

In some ways, it is getting harder to sell more cars, but in other ways, it is becoming easier. Even as the most professional car salesman on the showroom floor, you probably have more marketing tools such as a car dealer website and a bigger potential audience than ev...

November 22, 2018

If you own, manage or work in the sales department of a dealership, you’re probably spending between 50-60 hours a week trying to sell some cars because your income is directly proportionate to the number of vehicles you or your team puts on the board. That’s a huge c...

September 25, 2018

Unless you’ve been living under a rock, you now know the power of video marketing and how it can help you sell more cars today! In a study you can find on ThinkWithGoogle.com identifying the five auto shopping moments every brand most own; Google features front and ce...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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