December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

April 2, 2019

Social media is a powerful sales tool for any industry. LinkedIn, in particular, is a great place to find qualified prospects, especially when it comes to vehicle sales. As any sales professionals will tell you, using social selling on LinkedIn can mean that you will b...

March 26, 2019

Digital marketing across all social media platforms can be a little overwhelming. It can be tempting to hop from one "trick" or a shiny new thing to the next to try and draw in more potential customers without really making an impact on your overall automotiv...

March 22, 2019

If you’re constantly on the lookout for creative and inexpensive ways to reach conquest vehicle owners and shoppers around your dealership, you’re going to love this article. Here’s why: I found a way to combine two powerful marketing components that you’re probably...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

January 19, 2019

In some ways, it is getting harder to sell more cars, but in other ways, it is becoming easier. Even as the most professional car salesman on the showroom floor, you probably have more marketing tools such as a car dealer website and a bigger potential audience than ev...

January 17, 2019

The world of marketing is always changing, almost as quickly as the world of the automotive industry! To be in the business of both means that you need to keep abreast of the changes in all areas. Therefore, in this article, from online marketing and making the most of...

November 22, 2018

If you own, manage or work in the sales department of a dealership, you’re probably spending between 50-60 hours a week trying to sell some cars because your income is directly proportionate to the number of vehicles you or your team puts on the board. That’s a huge c...

September 25, 2018

Unless you’ve been living under a rock, you now know the power of video marketing and how it can help you sell more cars today! In a study you can find on ThinkWithGoogle.com identifying the five auto shopping moments every brand most own; Google features front and ce...

September 21, 2018

If your dealership is fortunate, or unfortunate enough if you don’t like winter, to operate in an area where you get hit with cold temperatures, snow, and ice rain every 12 months, then you probably have a strategy to sell winter tires every fall. Winter tire sales ca...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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