October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

September 25, 2018

Unless you’ve been living under a rock, you now know the power of video marketing and how it can help you sell more cars today! In a study you can find on ThinkWithGoogle.com identifying the five auto shopping moments every brand most own; Google features front and ce...

September 21, 2018

If your dealership is fortunate, or unfortunate enough if you don’t like winter, to operate in an area where you get hit with cold temperatures, snow, and ice rain every 12 months, then you probably have a strategy to sell winter tires every fall. Winter tire sales ca...

June 11, 2018

If content is King, then video is the Emperor. If your dealership is not yet taking advantage of video marketing to engage with potential buyers, generate more leads for all your dealership’s department and explode your sales and profits; you are missing BIG TIME! Her...

October 12, 2017

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know this is true—the tactics that used to work great just aren’t cutting it anymore. Long gone are the days of traditional media like a...

August 31, 2017

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agree or not, it’s hard to argue against the idea that even the best salespeople need some form of promotion to spread the word and b...

August 10, 2017

With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social medias, can your dealership move more metal using social media marketing? The answer is a huge resounding YES, and in this blog, I want to show you how. I don’t t...

May 24, 2017

Once you discover what they want from you, you can decide how to give them the content they care about and build trust by addressing their pain points. You can build your audience by being someone they can relate to and who is empathetic to their needs.  Last of all, y...

May 17, 2017

Ok, let’s face it, you want to network with others within your local community so you can grow the sales of your dealership. But did you know there are also plenty of other businesses who want to network with you? Facebook makes it easy to find such local groups so yo...

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