April 15, 2019

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Facebook every day, but not everyone knows that it goes beyond “social” as they actually have a marketplace to sell personal belongin...

October 26, 2017

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school features and benefits discussions. Tech marketing and lifestyle marketing aren’t all that different and understanding this subtle...

September 7, 2017

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers...

May 17, 2017

Ok, let’s face it, you want to network with others within your local community so you can grow the sales of your dealership. But did you know there are also plenty of other businesses who want to network with you? Facebook makes it easy to find such local groups so yo...

April 25, 2017

What did you do with all of those emails you have been collecting: are they all in one single convenient list or are they sitting in different databases all over the place? If they are, your first task is to put them in one list with numerous qualifier to efficiently t...

April 21, 2017

How will you know what your audience wants if you do not listen to them? Read the comments that you see on your Facebook page. Go to Twitter and see who shared your posts. Set up a hashtag through social media publishing software like Hootsuite. You can even use Google...

April 18, 2017

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to...

April 11, 2017

Your traffic sources are going to come from several directions when you follow the above "to-do-list". You will see traffic from your social media platforms like Facebook. Search engines will bring you organic traffic. Your website will bring your post traffi...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

March 23, 2017

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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