October 26, 2017

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school features and benefits discussions. Tech marketing and lifestyle marketing aren’t all that different and understanding this subtle...

October 18, 2017

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the second largest search engine marketing on the Web with one billion users and video quickly becoming the key means people use to sa...

October 11, 2017

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sell services or cars like direct mail or radio advertising and to try and attract more buyers. The auto service industry is now dig...

September 21, 2017

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal experience possible for the leads we generate during one of our digital conquest campaigns. As you already know, we’ve been scream...

September 7, 2017

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers...

September 1, 2017

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift of sales gab. More important than working hard like an old-school car salesman, though, is working smart. These steps will guide y...

June 29, 2017

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait" or “lead magnets” may not always be the most selective. This means that you will most probably end up with many unqualified lea...

June 27, 2017

While your competitors are fighting for expensive automotive related keywords, you are paying pennies targeting the same prospects but in a less expensive environment where the competition for keywords is less expensive!

April 21, 2017

How will you know what your audience wants if you do not listen to them? Read the comments that you see on your Facebook page. Go to Twitter and see who shared your posts. Set up a hashtag through social media publishing software like Hootsuite. You can even use Google...

April 18, 2017

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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