October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

April 15, 2019

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Facebook every day, but not everyone knows that it goes beyond “social” as they actually have a marketplace to sell personal belongin...

October 12, 2017

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know this is true—the tactics that used to work great just aren’t cutting it anymore. Long gone are the days of traditional media like a...

June 29, 2017

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait" or “lead magnets” may not always be the most selective. This means that you will most probably end up with many unqualified lea...

May 24, 2017

Once you discover what they want from you, you can decide how to give them the content they care about and build trust by addressing their pain points. You can build your audience by being someone they can relate to and who is empathetic to their needs.  Last of all, y...

May 16, 2017

Many dealers run their dealership’s marketing the same way. They pay for search ads, and they get ahead on the first page of Google. They pay for Facebook ads, and they’re in everybody’s newsfeed. But at the end of every month, they catch that long snake close to the t...

March 22, 2017

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where they can interact with their fans. They are engaging people in discussions about the products while their members upload photos o...

March 1, 2017

What do you do when your dealership’s online social media community has many members and very little participation? You activate them! It is just as easy to do, as it is to say. The first thing you need to understand is why you may have non-participants hanging out in...

February 23, 2017

You have your social media communities in place and are starting to see people join. You see the number of members begin to climb and think that it is a success. If you are only looking at numbers, you are not measuring the success of your community properly. Numbers...

Please reload

3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

1/6
Please reload

  • LinkedIn Social Icon
  • Facebook Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
  • Instagram Social Icon
BYOB_Verticle.jpg
MasterClass_Verticle.jpg