June 17, 2020

Every month, around your dealership, there are thousands of people who enter the shopping cycle that will lead them to the purchase of a new or pre-owned vehicle. These prospects will remain active in this cycle for roughly 104-108 days, depending on the type of vehic...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

April 2, 2019

Social media is a powerful sales tool for any industry. LinkedIn, in particular, is a great place to find qualified prospects, especially when it comes to vehicle sales. As any sales professionals will tell you, using social selling on LinkedIn can mean that you will b...

March 26, 2019

Digital marketing across all social media platforms can be a little overwhelming. It can be tempting to hop from one "trick" or a shiny new thing to the next to try and draw in more potential customers without really making an impact on your overall automotiv...

January 17, 2019

The world of marketing is always changing, almost as quickly as the world of the automotive industry! To be in the business of both means that you need to keep abreast of the changes in all areas. Therefore, in this article, from online marketing and making the most of...

December 14, 2018

If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: Never experimented with the special finance segment; Dabbled a little bit and made a few...

September 25, 2018

Unless you’ve been living under a rock, you now know the power of video marketing and how it can help you sell more cars today! In a study you can find on ThinkWithGoogle.com identifying the five auto shopping moments every brand most own; Google features front and ce...

September 7, 2018

I’m not sure what’s on your radar this fall to sell cars and crush your goals, but here at Turbo, we have a few ideas to help you make the most of the next few months so you can experience your best year ever! Let’s start with my personal favourite, our Quest For Trad...

June 12, 2018

Imagine a platform where tens of thousands of potential vehicle buyers in your primary market area chat daily with their friends, colleagues and family; and where dealerships have yet to claim their stake. Yes, still virgin to car dealers! Now, what if I told you this...

June 11, 2018

If content is King, then video is the Emperor. If your dealership is not yet taking advantage of video marketing to engage with potential buyers, generate more leads for all your dealership’s department and explode your sales and profits; you are missing BIG TIME! Her...

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