August 28, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans Today, I want to provide you with a simple system that will allow you to predictably and consistently turn total strangers into paying custom...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

November 24, 2017

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly what’s being said by your competitors, discover new opportunities, and make sure they’re doing everything “by the book.” Hi, my...

October 12, 2017

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know this is true—the tactics that used to work great just aren’t cutting it anymore. Long gone are the days of traditional media like a...

August 31, 2017

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agree or not, it’s hard to argue against the idea that even the best salespeople need some form of promotion to spread the word and b...

June 29, 2017

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait" or “lead magnets” may not always be the most selective. This means that you will most probably end up with many unqualified lea...

June 28, 2017

Creating a value ladder for your dealership is mandatory if you want to maximize the profits you can generate from a customer. You do this by identifying all the things you could bundle with your own products or services to create a larger, more valuable proposition fo...

May 24, 2017

Once you discover what they want from you, you can decide how to give them the content they care about and build trust by addressing their pain points. You can build your audience by being someone they can relate to and who is empathetic to their needs.  Last of all, y...

May 17, 2017

Ok, let’s face it, you want to network with others within your local community so you can grow the sales of your dealership. But did you know there are also plenty of other businesses who want to network with you? Facebook makes it easy to find such local groups so yo...

May 16, 2017

Many dealers run their dealership’s marketing the same way. They pay for search ads, and they get ahead on the first page of Google. They pay for Facebook ads, and they’re in everybody’s newsfeed. But at the end of every month, they catch that long snake close to the t...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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