April 9, 2020

If your dealership's sales department is slowly getting back some momentum and looking for ways to speed up your recovery and comeback, I'm sure you're looking for all available options to help you make some deals. It's a fact that the usual prospects...

March 30, 2020

If there is one thing positive that can come out of the chaos, fears, frustrations and uncertainty automotive sales professional and car dealers are experiencing these days, it’s the ability to use this forced downtime to reinvent how they will acquire customers, fill...

March 16, 2020

If your livelihood depends on your ability to sell cars, even in times of chaos and uncertainty, what I’m about to share with you might be the most crucial piece of content that you will come across this year. If you’re an automotive sales professional or part of the...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

April 2, 2019

Social media is a powerful sales tool for any industry. LinkedIn, in particular, is a great place to find qualified prospects, especially when it comes to vehicle sales. As any sales professionals will tell you, using social selling on LinkedIn can mean that you will b...

March 26, 2019

Digital marketing across all social media platforms can be a little overwhelming. It can be tempting to hop from one "trick" or a shiny new thing to the next to try and draw in more potential customers without really making an impact on your overall automotiv...

March 22, 2019

If you’re constantly on the lookout for creative and inexpensive ways to reach conquest vehicle owners and shoppers around your dealership, you’re going to love this article. Here’s why: I found a way to combine two powerful marketing components that you’re probably...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

January 17, 2019

The world of marketing is always changing, almost as quickly as the world of the automotive industry! To be in the business of both means that you need to keep abreast of the changes in all areas. Therefore, in this article, from online marketing and making the most of...

December 14, 2018

If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: Never experimented with the special finance segment; Dabbled a little bit and made a few...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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