April 2, 2019

Social media is a powerful sales tool for any industry. LinkedIn, in particular, is a great place to find qualified prospects, especially when it comes to vehicle sales. As any sales professionals will tell you, using social selling on LinkedIn can mean that you will b...

November 22, 2018

If you own, manage or work in the sales department of a dealership, you’re probably spending between 50-60 hours a week trying to sell some cars because your income is directly proportionate to the number of vehicles you or your team puts on the board. That’s a huge c...

June 12, 2018

Imagine a platform where tens of thousands of potential vehicle buyers in your primary market area chat daily with their friends, colleagues and family; and where dealerships have yet to claim their stake. Yes, still virgin to car dealers! Now, what if I told you this...

November 24, 2017

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly what’s being said by your competitors, discover new opportunities, and make sure they’re doing everything “by the book.” Hi, my...

October 12, 2017

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know this is true—the tactics that used to work great just aren’t cutting it anymore. Long gone are the days of traditional media like a...

August 31, 2017

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agree or not, it’s hard to argue against the idea that even the best salespeople need some form of promotion to spread the word and b...

August 30, 2017

Car dealerships aren’t exactly like other businesses. The product being sold is much more valuable, much more practical, and much more caught up in desire than something simple like a pair of jeans, a tube of lipstick, or even a smartphone or computer. This means, in o...

August 29, 2017

Are you looking for a few quick ways to immediately boost your marketing approach? Effective automotive marketing requires a careful multi-pronged approach that balances different priorities. You don’t need a full-blown automotive direct mail campaign to ensure a custo...

August 10, 2017

With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social medias, can your dealership move more metal using social media marketing? The answer is a huge resounding YES, and in this blog, I want to show you how. I don’t t...

June 28, 2017

Creating a value ladder for your dealership is mandatory if you want to maximize the profits you can generate from a customer. You do this by identifying all the things you could bundle with your own products or services to create a larger, more valuable proposition fo...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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