December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

November 15, 2019

If you’re looking to sell more cars during two of the most intense and extravagant consumer shopping spree of the year, you have to try this Holiday Power Combo! If you’re still unsure as to which events I’m referring to, I’m obviously talking about the Black Friday w...

October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

August 28, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans Today, I want to provide you with a simple system that will allow you to predictably and consistently turn total strangers into paying custom...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

January 19, 2019

In some ways, it is getting harder to sell more cars, but in other ways, it is becoming easier. Even as the most professional car salesman on the showroom floor, you probably have more marketing tools such as a car dealer website and a bigger potential audience than ev...

December 14, 2018

If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: Never experimented with the special finance segment; Dabbled a little bit and made a few...

October 11, 2017

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sell services or cars like direct mail or radio advertising and to try and attract more buyers. The auto service industry is now dig...

June 29, 2017

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait" or “lead magnets” may not always be the most selective. This means that you will most probably end up with many unqualified lea...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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