October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

March 22, 2019

If you’re constantly on the lookout for creative and inexpensive ways to reach conquest vehicle owners and shoppers around your dealership, you’re going to love this article. Here’s why: I found a way to combine two powerful marketing components that you’re probably...

September 25, 2018

Unless you’ve been living under a rock, you now know the power of video marketing and how it can help you sell more cars today! In a study you can find on ThinkWithGoogle.com identifying the five auto shopping moments every brand most own; Google features front and ce...

August 29, 2017

Are you looking for a few quick ways to immediately boost your marketing approach? Effective automotive marketing requires a careful multi-pronged approach that balances different priorities. You don’t need a full-blown automotive direct mail campaign to ensure a custo...

February 23, 2017

You have your social media communities in place and are starting to see people join. You see the number of members begin to climb and think that it is a success. If you are only looking at numbers, you are not measuring the success of your community properly. Numbers...

February 15, 2017

Here are some of the quickest ways to destroy the community that you worked hard to create: Blame a mistake on others Refuse to admit a mistake Ignore criticism Attack the community Now that you know what NOT to do, let us look at three common mistak...

February 9, 2017

When you think of content marketing for your dealership, do you think about the blog posts only, or do you realize that content is everywhere? From the blog post to the sales flyer to the performance video, content marketing has one goal, which is to convert a cold co...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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