June 17, 2020

Every month, around your dealership, there are thousands of people who enter the shopping cycle that will lead them to the purchase of a new or pre-owned vehicle. These prospects will remain active in this cycle for roughly 104-108 days, depending on the type of vehic...

April 9, 2020

If your dealership's sales department is slowly getting back some momentum and looking for ways to speed up your recovery and comeback, I'm sure you're looking for all available options to help you make some deals. It's a fact that the usual prospects...

March 30, 2020

If there is one thing positive that can come out of the chaos, fears, frustrations and uncertainty automotive sales professional and car dealers are experiencing these days, it’s the ability to use this forced downtime to reinvent how they will acquire customers, fill...

March 16, 2020

If your livelihood depends on your ability to sell cars, even in times of chaos and uncertainty, what I’m about to share with you might be the most crucial piece of content that you will come across this year. If you’re an automotive sales professional or part of the...

October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

March 22, 2019

If you’re constantly on the lookout for creative and inexpensive ways to reach conquest vehicle owners and shoppers around your dealership, you’re going to love this article. Here’s why: I found a way to combine two powerful marketing components that you’re probably...

September 25, 2018

Unless you’ve been living under a rock, you now know the power of video marketing and how it can help you sell more cars today! In a study you can find on ThinkWithGoogle.com identifying the five auto shopping moments every brand most own; Google features front and ce...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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