August 20, 2018

he buying experience has completely changed in the automotive industry. Customers want more - more information, more personality, more value. With so much competition, dealerships have to find a new way to deliver more than just a vehicle to their customers. But, befor...

October 26, 2017

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school features and benefits discussions. Tech marketing and lifestyle marketing aren’t all that different and understanding this subtle...

October 18, 2017

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the second largest search engine marketing on the Web with one billion users and video quickly becoming the key means people use to sa...

September 7, 2017

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers...

June 28, 2017

Creating a value ladder for your dealership is mandatory if you want to maximize the profits you can generate from a customer. You do this by identifying all the things you could bundle with your own products or services to create a larger, more valuable proposition fo...

April 25, 2017

What did you do with all of those emails you have been collecting: are they all in one single convenient list or are they sitting in different databases all over the place? If they are, your first task is to put them in one list with numerous qualifier to efficiently t...

April 18, 2017

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to...

April 11, 2017

Your traffic sources are going to come from several directions when you follow the above "to-do-list". You will see traffic from your social media platforms like Facebook. Search engines will bring you organic traffic. Your website will bring your post traffi...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

April 10, 2017

If you’re looking to sell more cars, trucks, SUVs and Crossovers to conquest vehicle shoppers this week, this quick blog is for you. I’m going to explain in the next 2 minutes how you could add extra 8 to 12 units to your month in the next few days without making any m...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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