October 2, 2019

If you want to precipitate your tire swap season, so you don’t get too overwhelmed when the first snowflakes make their inaugural waltz in the fall sky and sell a ton of winter tires and fall maintenance services before the official start of winter tire season, you nee...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

November 22, 2018

If you own, manage or work in the sales department of a dealership, you’re probably spending between 50-60 hours a week trying to sell some cars because your income is directly proportionate to the number of vehicles you or your team puts on the board. That’s a huge c...

June 28, 2018

This morning, while I was looking through my briefings on AndersPink to find some content worthy articles to post for our followers on our social media channels, I came across this interesting article by Uzair Zharawala talking about his experience running a 90-day vid...

June 29, 2017

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait" or “lead magnets” may not always be the most selective. This means that you will most probably end up with many unqualified lea...

May 17, 2017

Ok, let’s face it, you want to network with others within your local community so you can grow the sales of your dealership. But did you know there are also plenty of other businesses who want to network with you? Facebook makes it easy to find such local groups so yo...

May 16, 2017

Many dealers run their dealership’s marketing the same way. They pay for search ads, and they get ahead on the first page of Google. They pay for Facebook ads, and they’re in everybody’s newsfeed. But at the end of every month, they catch that long snake close to the t...

April 25, 2017

What did you do with all of those emails you have been collecting: are they all in one single convenient list or are they sitting in different databases all over the place? If they are, your first task is to put them in one list with numerous qualifier to efficiently t...

April 21, 2017

How will you know what your audience wants if you do not listen to them? Read the comments that you see on your Facebook page. Go to Twitter and see who shared your posts. Set up a hashtag through social media publishing software like Hootsuite. You can even use Google...

April 18, 2017

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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