June 16, 2020

Finally! It’s encouraging to see that the signs of recovery in the car business are more and more apparent everywhere across the country. Customers are coming back to showrooms, the phones are ringing, and the pipelines are slowly but surely filling up. But what if y...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

June 28, 2018

This morning, while I was looking through my briefings on AndersPink to find some content worthy articles to post for our followers on our social media channels, I came across this interesting article by Uzair Zharawala talking about his experience running a 90-day vid...

June 11, 2018

If content is King, then video is the Emperor. If your dealership is not yet taking advantage of video marketing to engage with potential buyers, generate more leads for all your dealership’s department and explode your sales and profits; you are missing BIG TIME! Her...

April 10, 2018

Everyone in the automotive marketing industry knows that people don’t just drive from dealership to dealership searching for a vehicle anymore. Online research is almost always the first step in the search for a car. Since these behaviors are already common knowledge,...

November 24, 2017

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly what’s being said by your competitors, discover new opportunities, and make sure they’re doing everything “by the book.” Hi, my...

February 21, 2017

If you have already set up your social media accounts, are you happy with the results you are seeing from these platforms? If not, you might have the wrong person in the wrong job. The jobs of Community Manager and Social Media Manager are different, and if confused,...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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