June 16, 2020

Finally! It’s encouraging to see that the signs of recovery in the car business are more and more apparent everywhere across the country. Customers are coming back to showrooms, the phones are ringing, and the pipelines are slowly but surely filling up. But what if y...

December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

October 18, 2017

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the second largest search engine marketing on the Web with one billion users and video quickly becoming the key means people use to sa...

September 21, 2017

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal experience possible for the leads we generate during one of our digital conquest campaigns. As you already know, we’ve been scream...

September 7, 2017

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers...

June 27, 2017

While your competitors are fighting for expensive automotive related keywords, you are paying pennies targeting the same prospects but in a less expensive environment where the competition for keywords is less expensive!

April 11, 2017

Your traffic sources are going to come from several directions when you follow the above "to-do-list". You will see traffic from your social media platforms like Facebook. Search engines will bring you organic traffic. Your website will bring your post traffi...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

March 23, 2017

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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