March 8, 2017

In the last few weeks, I’ve been curating a lot of content regarding the benefits of content marketing for your dealership. It’s a powerful way to increase the keywords associated with your dealership, a sustainable way to control and multiply the inbound links to your...

February 23, 2017

You have your social media communities in place and are starting to see people join. You see the number of members begin to climb and think that it is a success. If you are only looking at numbers, you are not measuring the success of your community properly. Numbers...

February 21, 2017

What would you do if your sales staff was so busy with current sales that they did not have time to follow up on any new leads they received? Sounds like a great problem to have, right? Not really. You have to keep filling that sales funnel, and when your sales staff...

February 15, 2017

Here are some of the quickest ways to destroy the community that you worked hard to create: Blame a mistake on others Refuse to admit a mistake Ignore criticism Attack the community Now that you know what NOT to do, let us look at three common mistak...

January 31, 2017

Your customer willingly gives you all of the information you need to sell them a car, a second car or visit your service department. All you have to do is read it. Managing and Analyzing the Data Because of fierce competition, now more than any other time, selling a...

January 31, 2017

Before you start any social media campaign, you need someone dedicated to managing it. A community manager creates an environment that encourages relationships that help members talk to each other. They are advocates for your brand and represent you on a personal leve...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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