June 17, 2020

Every month, around your dealership, there are thousands of people who enter the shopping cycle that will lead them to the purchase of a new or pre-owned vehicle. These prospects will remain active in this cycle for roughly 104-108 days, depending on the type of vehic...

March 30, 2020

If there is one thing positive that can come out of the chaos, fears, frustrations and uncertainty automotive sales professional and car dealers are experiencing these days, it’s the ability to use this forced downtime to reinvent how they will acquire customers, fill...

March 16, 2020

If your livelihood depends on your ability to sell cars, even in times of chaos and uncertainty, what I’m about to share with you might be the most crucial piece of content that you will come across this year. If you’re an automotive sales professional or part of the...

December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

March 22, 2019

If you’re constantly on the lookout for creative and inexpensive ways to reach conquest vehicle owners and shoppers around your dealership, you’re going to love this article. Here’s why: I found a way to combine two powerful marketing components that you’re probably...

June 12, 2018

Imagine a platform where tens of thousands of potential vehicle buyers in your primary market area chat daily with their friends, colleagues and family; and where dealerships have yet to claim their stake. Yes, still virgin to car dealers! Now, what if I told you this...

October 11, 2017

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sell services or cars like direct mail or radio advertising and to try and attract more buyers. The auto service industry is now dig...

September 21, 2017

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal experience possible for the leads we generate during one of our digital conquest campaigns. As you already know, we’ve been scream...

September 7, 2017

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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