June 16, 2020

Finally! It’s encouraging to see that the signs of recovery in the car business are more and more apparent everywhere across the country. Customers are coming back to showrooms, the phones are ringing, and the pipelines are slowly but surely filling up. But what if y...

April 9, 2020

If your dealership's sales department is slowly getting back some momentum and looking for ways to speed up your recovery and comeback, I'm sure you're looking for all available options to help you make some deals. It's a fact that the usual prospects...

March 30, 2020

If there is one thing positive that can come out of the chaos, fears, frustrations and uncertainty automotive sales professional and car dealers are experiencing these days, it’s the ability to use this forced downtime to reinvent how they will acquire customers, fill...

December 9, 2019

Imagine if you could provide vehicle shoppers a Certified Trade-in Value mid-way through any finance or lease contract; even if the finance contract was for as long as 96 months. Do you think that a promise like that could help bring an element of trust in the prospec...

September 4, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In this third and final post of the series, I want to review with you the third mental shift required to help you build a simple syste...

August 30, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 2 In this second post of the series, I want to review with you the second mental shift required to help you build a simple system that w...

August 28, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans Today, I want to provide you with a simple system that will allow you to predictably and consistently turn total strangers into paying custom...

August 7, 2019

If you’re looking to sell cars this week but don’t want to “hit” your existing customers, you have to try conquest email marketing opt-in lists. Now don’t freak out if I mentioned conquest and email in the same sentence because the tactic I’m about to share with you i...

April 15, 2019

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Facebook every day, but not everyone knows that it goes beyond “social” as they actually have a marketplace to sell personal belongin...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

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These People Have to Buy A Car in the Next 90-Days

April 9, 2020

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