November 15, 2019

If you’re looking to sell more cars during two of the most intense and extravagant consumer shopping spree of the year, you have to try this Holiday Power Combo! If you’re still unsure as to which events I’m referring to, I’m obviously talking about the Black Friday w...

September 7, 2017

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers...

April 18, 2017

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to...

April 11, 2017

Your traffic sources are going to come from several directions when you follow the above "to-do-list". You will see traffic from your social media platforms like Facebook. Search engines will bring you organic traffic. Your website will bring your post traffi...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

April 10, 2017

If you’re looking to sell more cars, trucks, SUVs and Crossovers to conquest vehicle shoppers this week, this quick blog is for you. I’m going to explain in the next 2 minutes how you could add extra 8 to 12 units to your month in the next few days without making any m...

March 23, 2017

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your...

March 22, 2017

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where they can interact with their fans. They are engaging people in discussions about the products while their members upload photos o...

March 22, 2017

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success if you learn about it, apply it and master it: The concept is called Pre-Framing!

March 2, 2017

What is worse than having someone complain about your dealership on social media? Having a competing brand answering their complaint with an invitation to drive their brand. How does this happen? It starts by not having anyone monitoring the social media platforms in...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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