February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

September 1, 2017

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift of sales gab. More important than working hard like an old-school car salesman, though, is working smart. These steps will guide y...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

April 10, 2017

If you’re looking to sell more cars, trucks, SUVs and Crossovers to conquest vehicle shoppers this week, this quick blog is for you. I’m going to explain in the next 2 minutes how you could add extra 8 to 12 units to your month in the next few days without making any m...

March 23, 2017

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your...

March 22, 2017

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where they can interact with their fans. They are engaging people in discussions about the products while their members upload photos o...

January 31, 2017

Before you start any social media campaign, you need someone dedicated to managing it. A community manager creates an environment that encourages relationships that help members talk to each other. They are advocates for your brand and represent you on a personal leve...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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