September 21, 2017

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal experience possible for the leads we generate during one of our digital conquest campaigns. As you already know, we’ve been scream...

June 27, 2017

While your competitors are fighting for expensive automotive related keywords, you are paying pennies targeting the same prospects but in a less expensive environment where the competition for keywords is less expensive!

May 24, 2017

Once you discover what they want from you, you can decide how to give them the content they care about and build trust by addressing their pain points. You can build your audience by being someone they can relate to and who is empathetic to their needs.  Last of all, y...

March 23, 2017

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your...

March 22, 2017

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success if you learn about it, apply it and master it: The concept is called Pre-Framing!

March 17, 2017

Are you ready? Here it is: While most dealerships like to target current vehicle shoppers and invest their advertising dollars towards intenders – or in other words the 7%-9% of people that are actively looking for their next vehicle; here at Turbo we like to concentra...

February 15, 2017

Here are some of the quickest ways to destroy the community that you worked hard to create: Blame a mistake on others Refuse to admit a mistake Ignore criticism Attack the community Now that you know what NOT to do, let us look at three common mistak...

February 3, 2017

You may not know this, but email has the best ROI of all the marketing strategies. SalesForce reports that according to a recent study from ExactTarget, 77-percent of prospects prefer to receive marketing through an opt-in based email. Of those prospects, other studies...

January 31, 2017

Your customer willingly gives you all of the information you need to sell them a car, a second car or visit your service department. All you have to do is read it. Managing and Analyzing the Data Because of fierce competition, now more than any other time, selling a...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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