November 15, 2019

If you’re looking to sell more cars during two of the most intense and extravagant consumer shopping spree of the year, you have to try this Holiday Power Combo! If you’re still unsure as to which events I’m referring to, I’m obviously talking about the Black Friday w...

January 17, 2019

The world of marketing is always changing, almost as quickly as the world of the automotive industry! To be in the business of both means that you need to keep abreast of the changes in all areas. Therefore, in this article, from online marketing and making the most of...

December 14, 2018

If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: Never experimented with the special finance segment; Dabbled a little bit and made a few...

March 20, 2018

I’m sure you are familiar with the voice broadcasts technology; you know the frustrating calls you get at dinner time blasting through your ear a pre-recorded message that starts playing immediately after you say: “Hello?” Well if you want to annoy your customers and...

March 15, 2018

Wait, wait, wait… what are you saying? You’re not yet using SMS marketing and sending text messages to your customers? Ouch, you’re missing out big time and let me explain why.  I want to open your eyes to one of the most powerful communication technologies available...

March 12, 2018

If I say “Email Marketing” are you thinking about technology, or are you thinking more of it as an art form for communications? Should I dare say, like a musical instrument… Now don’t worry; this is not another boring blog about email open rates, click-throughs, perso...

November 24, 2017

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly what’s being said by your competitors, discover new opportunities, and make sure they’re doing everything “by the book.” Hi, my...

February 23, 2017

You have your social media communities in place and are starting to see people join. You see the number of members begin to climb and think that it is a success. If you are only looking at numbers, you are not measuring the success of your community properly. Numbers...

February 21, 2017

What would you do if your sales staff was so busy with current sales that they did not have time to follow up on any new leads they received? Sounds like a great problem to have, right? Not really. You have to keep filling that sales funnel, and when your sales staff...

February 15, 2017

Here are some of the quickest ways to destroy the community that you worked hard to create: Blame a mistake on others Refuse to admit a mistake Ignore criticism Attack the community Now that you know what NOT to do, let us look at three common mistak...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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