September 4, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In this third and final post of the series, I want to review with you the third mental shift required to help you build a simple syste...

April 17, 2019

It doesn’t matter if you’ve been working in a car dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for 30 years, continuing to have you and your staff properly trained as part of the sales process is incredibly important. As...

September 1, 2017

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift of sales gab. More important than working hard like an old-school car salesman, though, is working smart. These steps will guide y...

August 31, 2017

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agree or not, it’s hard to argue against the idea that even the best salespeople need some form of promotion to spread the word and b...

April 18, 2017

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

April 10, 2017

If you’re looking to sell more cars, trucks, SUVs and Crossovers to conquest vehicle shoppers this week, this quick blog is for you. I’m going to explain in the next 2 minutes how you could add extra 8 to 12 units to your month in the next few days without making any m...

March 22, 2017

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success if you learn about it, apply it and master it: The concept is called Pre-Framing!

March 17, 2017

Are you ready? Here it is: While most dealerships like to target current vehicle shoppers and invest their advertising dollars towards intenders – or in other words the 7%-9% of people that are actively looking for their next vehicle; here at Turbo we like to concentra...

March 13, 2017

You’re probably already familiar with the concept of retargeting, which allows you to remarket to people who visited your Website; but imagine if you could engage with every one of your competitor's visitors after they leave their Website. Sounds ludicrous? Well, n...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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