September 4, 2019

Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In this third and final post of the series, I want to review with you the third mental shift required to help you build a simple syste...

April 15, 2019

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Facebook every day, but not everyone knows that it goes beyond “social” as they actually have a marketplace to sell personal belongin...

February 11, 2019

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website inventory in tip-top shape; you already have all your units on Trader, CarGurus and all the other car portals; you hopped on the Faceboo...

April 11, 2017

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that at once. That’s why I like to think of automotive direct mail campaigns more like a 4x100 metres relay race where each runner runs...

March 23, 2017

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your dealership still needs a normal Website because you have thousands of customers who need to connect with the different departments of your...

March 22, 2017

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where they can interact with their fans. They are engaging people in discussions about the products while their members upload photos o...

March 22, 2017

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success if you learn about it, apply it and master it: The concept is called Pre-Framing!

March 17, 2017

Are you ready? Here it is: While most dealerships like to target current vehicle shoppers and invest their advertising dollars towards intenders – or in other words the 7%-9% of people that are actively looking for their next vehicle; here at Turbo we like to concentra...

January 31, 2017

Your customer willingly gives you all of the information you need to sell them a car, a second car or visit your service department. All you have to do is read it. Managing and Analyzing the Data Because of fierce competition, now more than any other time, selling a...

January 31, 2017

Before you start any social media campaign, you need someone dedicated to managing it. A community manager creates an environment that encourages relationships that help members talk to each other. They are advocates for your brand and represent you on a personal leve...

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3-Step Roadmap To Double Your Monthly Car Sales in 63 days.

November 22, 2018

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