One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Face

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, wh

Ok, let’s face it, you want to network with others within your local community so you can grow the sales of your dealership. But did you kno

What did you do with all of those emails you have been collecting: are they all in one single convenient list or are they sitting in differe

How will you know what your audience wants if you do not listen to them? Read the comments that you see on your Facebook page. Go to Twitter

Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you ge

Your traffic sources are going to come from several directions when you follow the above "to-do-list". You will see traffic from y

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that a

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your...