Every month, around your dealership, there are thousands of people who enter the shopping cycle that will lead them to the purchase of a new

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website invento

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift o

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that a

If you’re looking to sell more cars, trucks, SUVs and Crossovers to conquest vehicle shoppers this week, this quick blog is for you. I’m goi

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your...

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where

Before you start any social media campaign, you need someone dedicated to managing it. A community manager creates an environment that enco