Learn how to build a machine that will predictably and consistently turn total strangers into paying customers and raving fans PART 3 In th

One of the biggest perks of social media has been the opportunity to use it for marketing and increase lead generation. Many people use Face

If you want to sell more used cars and you’re already doing a great job with all the fundamentals, I mean: you maintain your Website invento

The reality is no piece of paper can do all that. And it's not just direct mail; I don’t know of any media that could deliver all that a

I know I’m going to sound like a doomsday prophet, but the end is near for traditional automotive Websites. Now I understand your...

Manufacturers like Honda and Chrysler have their own Facebook pages, as well as other social media platforms like Twitter and YouTube where

This week I want to share with you a core element of our automotive marketing strategy, one that’s going to guarantee your conquest success

Are you ready? Here it is: While most dealerships like to target current vehicle shoppers and invest their advertising dollars towards inten

Your customer willingly gives you all of the information you need to sell them a car, a second car or visit your service department. All you

Before you start any social media campaign, you need someone dedicated to managing it. A community manager creates an environment that enco