Our Automotive AI 4x4 Profiling Package - Think of it as an FBI Profiler Working For Your Dealership
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The best way to describe the way we use AI at Turbo Marketing for our dealers is to think about it as an FBI profiler; you know those brainy investigators that can figure out the profile of a suspect based on his behavior? In the case automotive AI marketing, we use available algorithms to profile your ideal digital prospects by analyzing the past and present behaviors of these four targets:
- Existing Customer Profiling
- Competitors Website Visitor Profiling
- Current In-Market Vehicle Shopper Profiling
- Conversion Data Profiling
1x4 Existing Customer Profiling: Figuring Your Customer Avatar
The idea behind profiling the online behaviors of your existing customers is a no brainer. This step allows the AI to discover who are the people who have been purchasing vehicles from you and find clones, or highly similar people living around your dealership, that are most likely to be an excellent target for the campaigns we create for you.
This strategy will display your ads in front of all these ideal prospects and your existing customers everywhere on Facebook and all the Website for whom Google AdSense serves ads, which is probably 90% of the Websites your customers are visiting, for the duration of the campaign. Imagine reaching all these people every day without ever having to send an email or text message to the people in your database.
2x4 Competitors Website Visitor Profiling: Grabbing Other Dealers’ Business
Our goal behind profiling your competitor’s Website traffic is also pretty straightforward. If these people have visited your competitor’s Website because the have purchased or are thinking of purchasing a vehicle from your competitors, there’s a good chance that they might also be ideal targets for the campaign we created for your dealership. In addition, just like with existing customer profiling, the AI will also look for other people who are highly similar to your competitor’s Website visitors.
This profiling will allow us to display your campaign ads throughout the promotion everywhere on over 14 million sites to your competitor’s Website traffic and people who are highly similar living around your store, just like with our first type of profiling.
3x4 Current In-Market Vehicle Shoppers: It Just Makes Sense
Reaching everybody around your dealership who has been digitally profiled and identified as a vehicle shopper or automotive finance seeker is also, in my humble opinion a no-brainer; and we’re not talking about bidding for expensive keywords here, but letting the AI find the ideal digital profiles. We can be as broad or as specific as we want and we can focus on the profiles of people shopping for specific makes, models, types of vehicles or credit.
4x4 Conversion Data Profiling: The Ultimate Profile
Conversion data sounds like a big scary word, but don’t worry, it’s simply a reference to the profile of the people who have completed the Web form in the sales funnel. These people might have visited the site after receiving a car flyer, after seeing your ads on Facebook or the Internet, and decided to answer your call for action by leaving you their contact and trade information in exchange for the lead magnet. These people are your ideal prospect, and it’s important to leverage AI to find more people like these.
The noise level on the Internet is so high today that it’s not enough to be everywhere a little bit. You need to work with partners that can help you leverage machine learning and AI so you can be in front of the right people all the time. Why be content with omnipresence when you can choose total domination. This will help you visually dominate the Web around your dealership and dominate the digital life of every potential prospect around your dealership!
Read the complete blog we did on the subject here.
Turbo's Automotive Artificial Intelligence 4x4 Profiling Package
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