In this blog you will learn how to use videos and carefully designed micro-sites we call mouse-traps, to produce for your car dealership more leads, and more deals.
Why would you use a video Mouse-trap to generate sales for your dealership? Because people use the internet, to shop for cars. They do their research online. There's a lot of information online but there’s very little salesmanship. Video allows you to bring the experience that the customers would’ve gotten 20 years ago, walking into your dealership.
Now, throughout the process of creating these videos, the most important thing that we keep in mind is how we’re going to use these videos to capture a lead for your dealership. It’s one thing to talk about incentives, but we have to do it in a way that’s going to create enough curiosity in your customer's mind, that he or she is going to give you their phone number, their email address, or the information that you need to turn him or her into a lead for your dealership. This process is called, Direct Response Marketing.
Effective sales pages that produce leads like crazy, have two things in common: (1) They convey the message and (2) they capture a lead. Anything else is a distraction. . Now in our Video Mouse-Traps, we use every tool possible to capture the prospects’ information and turn them into a lead for your dealership. To accomplish this, we use a web form to capture the contact and trade information of the prospect so you can reach out to this new lead.
The last thing that we need to do after creating the mouse-trap and putting in place the tools to capture leads for your dealership is simple: We need to drive traffic to the mouse-trap! The first thing we like to do to drive traffic is use email marketing . Why? Because it costs nothing and it's very effective. We also like to use SMS Marketing, programmatic ads, Facebook ads, display ads and every technique available to drive traffic and increase the leads for your dealership.
Curious to try it? Worried you might have done too many private sales? Don't worry! Our videos are so different, that the traction that you'll get right off the first email invitation will be absolutely amazing. It will also, allow your salespeople to practice responding to this new type of lead. Take a look at the full video below and if you're interested to see the video mouse-trap that we could produce for your dealership and your manufacturer's incentives this month, give Sean Cassy a call at Turbo Marketing and like he would say: "let's sell some cars".
If you would like to get some help with setting up your Automotive Video Mouse Trap don't hesitate to reach out to one of our Automotive Marketing Specialist call us at 1 (800) 262-0081 every weekday from 7 am - 6 pm.
Melissa Cadieux is the Social Media Manager at Turbo Marketing Solutions and you can email her here or reach her at Turbo Marketing