Finally! It’s encouraging to see that the signs of recovery in the car business are more and more apparent everywhere across the country.
Customers are coming back to showrooms, the phones are ringing, and the pipelines are slowly but surely filling up.
But what if you need to sell some cars today?
No, I mean it. Not next week, not later this month; today!
What if you need a half-dozen deals in the next 48 hours or 12-15 deals more than the average uptick this weekend. Can it be done?
Well, the short answer is YES! And quite easily using “the right script” and broadcasting it using SMS and ringless voicemails.
Now you might have noticed that I didn’t say that SMS and ringless voicemails would help you sell more cars… I said the right script would.
Please don’t take me wrong. SMS and ringless voicemails are incredibly powerful technologies that can deliver an offer to potential prospects faster than anything else in my automotive marketing toolbox.
But it’s the script that will do the heavy lifting, not the technology.
That’s precisely why I talk to so many automotive professionals and dealers who have been burned by a lousy SMS or ringless voicemail campaign.
Trust me; there’s nothing worse than using these powerful technologies with the wrong message or tone. You risk having to deal with a never-ending backlash of customer complaints that will make you regret entertaining the thought of sending the broadcast in the first place.
On the flip side, the right script or message can make the phone ring with hot prospects and help you obliterate your targets like nothing else.
Think about SMS and ringless voicemail technologies like a musical instrument. In the hands of a professional musician or an artist, it can make a crowd dance; but in the hands of an amateur, it will make people cringe and even run for cover!
So what’s a good script, you might ask?
Well, to start, it should not be about you, your dealership, your offers or your specials.
It should be about the prospect, his needs, his life, and what benefits him or her.
The right script should also feel personal, so drop the “we” and the “us” and write the message to the recipient as if it were a one-on-one conversation.
It should also feel like there are unique circumstances behind the reason you are reaching out. People are much more likely to respond favourably to your call for action if they understand “WHY” this is an opportunity they should consider.
Remember the saying: Facts tell, stories sell!
Finally, make sure you mention your name and the name of the dealership you are calling from and be clear as to what the prospect should do next if they are interested in taking you up on the offer.
Clarity leads to sales. Confusion leads to empty showrooms.
When you put all of these tips together, you should end up with a script that will feel like you’re offering hotcakes to your prospects, and they will irresistibly gravitate towards your store.
It’s not rocket science, but just like a recipe, you can ruin the whole thing if you put a little too much of this or too little of that.
If you feel slightly overwhelmed by the task of putting together the ideal script, don’t worry! You can always reach out and let me create the perfect SMS and ringless voicemail scripts for your event.
You will have the ability to record the voicemail yourself on your smartphone or enjoy one of our numerous voice actors if you prefer.
We can even send the SMS and ringless voicemails for you, if you want, and turn the whole thing around in 30 minutes or less.
We’ll even manage all the menial responses and request to unsubscribe sent by text message so you can focus solely on the hot leads and selling cars.
Did I mention you could send your perfect SMS and ringless voicemail message to a thousand prospects for only $595?
How’s that for a plan to sell some cars today or this weekend?
There’s no doubt in my mind that we will fully recover from the setback caused by the health crisis and that we will get back to business as usual. But if your sales need a jolt of adrenaline in the next 48-72 hours, call me at Turbo Marketing Solutions by dialling 1 800 262-0081 ext 703.
Remember, we can make it all happen for you in 30 minutes or less.
That’s why our name is Turbo Marketing and not Donkey&Carriage Marketing!
Let’s sell some cars!
Here are other resources on Automotive SMS and Ringless Voicemail Marketing:
Automotive Ringless Voicemails: https://www.youtube.com/watch?v=F8cVZdOZEXw
Automotive SMS: https://www.youtube.com/watch?v=MQHoSnJTADU
Automotive SMS & Ringless Voicemail Sales Battles: https://www.youtube.com/watch?v=h-AXYS3VDqM
Automotive Ringless Voicemails (without the pain of annoying callbacks): https://www.youtube.com/watch?v=L6aso3_u9Ck
Sean Cassy is the Digital Marketing Specialist and Co-Owner of Turbo Marketing Solutions. You can contact him by email here or reach him by phone every weekday at Turbo Marketing’s head office.