Imagine a platform where tens of thousands of potential vehicle buyers in your primary market area chat daily with their friends, colleagues

If content is King, then video is the Emperor. If your dealership is not yet taking advantage of video marketing to engage with potential bu

Everyone in the automotive marketing industry knows that people don’t just drive from dealership to dealership searching for a vehicle anymo

I’m sure you are familiar with the voice broadcasts technology; you know the frustrating calls you get at dinner time blasting through your

Wait, wait, wait… what are you saying? You’re not yet using SMS marketing and sending text messages to your customers? Ouch, you’re missing

If I say “Email Marketing” are you thinking about technology, or are you thinking more of it as an art form for communications? Should I dar

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the s

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know th

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sel

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal ex

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, wh

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift o

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agre

Car dealerships aren’t exactly like other businesses. The product being sold is much more valuable, much more practical, and much more caugh

Are you looking for a few quick ways to immediately boost your marketing approach? Effective automotive marketing requires a careful multi-p

With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social medias, can your dealership move m

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait&quot

Creating a value ladder for your dealership is mandatory if you want to maximize the profits you can generate from a customer. You do this b