Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the s

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know th

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sel

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal ex

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, wh

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift o

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agre

Car dealerships aren’t exactly like other businesses. The product being sold is much more valuable, much more practical, and much more caugh

Are you looking for a few quick ways to immediately boost your marketing approach? Effective automotive marketing requires a careful multi-p

With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social medias, can your dealership move m

When you are attracting new leads, you need to use something to attract them in your funnel, but unfortunately these type of "bait&quot

Creating a value ladder for your dealership is mandatory if you want to maximize the profits you can generate from a customer. You do this b

While your competitors are fighting for expensive automotive related keywords, you are paying pennies targeting the same prospects but in a

Once you discover what they want from you, you can decide how to give them the content they care about and build trust by addressing their p

Ok, let’s face it, you want to network with others within your local community so you can grow the sales of your dealership. But did you kno

Many dealers run their dealership’s marketing the same way. They pay for search ads, and they get ahead on the first page of Google. They pa

A Facebook ad is a real-time ad that you run on Facebook to drive traffic to your fan page or your website. Because Facebook is always twea

What did you do with all of those emails you have been collecting: are they all in one single convenient list or are they sitting in differe