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  • Lucie Gauvreau

Voice Mail Drops: The Future of Responsible Direct Messaging for Automotive Dealership

What would you do if your sales staff was so busy with current sales that they did not have time to follow up on any new leads they received? Sounds like a great problem to have, right? Not really.

You have to keep filling that sales funnel, and when your sales staff is busy selling cars, they are not generating any follow up from new leads. The nature of the business for a car dealership is always feast or famine, but what if you figured out a way for it to be less famine and more feast?

Here is where Voice Mail Drops comes into action.

Perfect for Big Sales Weekends

You hosted a three-day sales event that included raffles, giveaways, radio promos and a direct mailing.

The turnout was fantastic, and your sales staff delivered a record number of cars and trucks. Now, they are busy finishing the deliveries with special financing and other considerations.

During that time, they are unable to follow up on any of the signup sheets from the event. What do you do about those hot leads that are just languishing while everyone is busy? You know you need to be on the phone with them immediately following the event.

Your sales assistant adds the prospect contacts into your Voice Mail Drop account, and then you create your follow up sales pitch and record it.

Once you have it recorded, you hit send and let the system do the rest.

It is that easy.

Voice Mail Drop sends messages to all your contacts' voice mail inboxes. Their phone does not ring, and there is a 96-percent chance they will listen to your message since most voicemail messages are not ignored.

If they have questions, the system allows them to call you back so you can complete the sales call. Think about it; they just called you to complete a sales call. Now, that is a hot lead.

Here are a few of the benefits of using the Voice Mail Drops system:

  • Your prospects are never billed for the call, so you eliminate friction over costs.

  • You never interrupt your prospects since the phone never rings.

  • You control the message, so there is no conflict of information from other staff members.

  • Your message goes to voicemail and not to a spam folder.

  • Prospects listen to voicemail 96-percent of the time.

The features of this service include the following:

  • The ability to record your own message.

  • The ability to set the time and delivery date of the message.

  • Your sales staff can concentrate on closing while this system does the follow up calling.

  • Numbers on a Do Not Call list are scrubbed.

  • Lead generation in a cost effective manner.

  • It makes cold calling more effective.

In addition to weekend events, this system is also a useful tool to follow up a mass direct mailing or emailing campaign, your full-page ads or other flyers.

You can set up the Voice Mail Drop system to let current customers know about promotional finance rates, end-of-the-month or year-end sales events, service department specials or any other dealership promotions.

If you create a call list of all the lessees with six months left on their lease, you may be able to get them in before they start shopping for a new vehicle.

How long would it take for your staff to call all those prospects? You can do it in a few minutes, and your staff is free to close deals.

Since you control the sales pitch, there are many creative ways that you could utilize the Voice Mail Drop system.

Start utilizing your staff to its fullest and stop losing hard-won hot leads at the same time.

If you would like to learn more how to sharpen your dealership’s automotive marketing using Voice Mail Drop don’t hesitate to call the Voice Mail Drop experts at Turbo Marketing by calling 1-800-262-0081.


Lucie Gauvreau is the CEO and co-owner of Turbo Marketing Solutions. You can contact her here by email or call her at Turbo Marketing every weekdays from 8am to 6pm.

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