Let Automotive Artificial Intelligence Marketing Find Your Ideal Digital Conquest Prospects So Your
Artificial Intelligence (AI) is slowly making its way into many aspects of our digital lives like the recommendations and suggestions you get on Netflix, Under Armour or Amazon when looking at specific movies, books or products. Google openly admits using AI systems to interpret search queries to be better prepared for voice search, and credit card companies use it to identify and prevent fraud and data breaches. There are even certain Website design companies that use it to automate Web design effectively for their users.
So we shouldn’t be too surprised as automotive professionals to see AI introduced to automotive marketing. In fact, we should be relieved to know that we are finally at a point in time when we can leave the digital ad placement to machine learning, so we can focus solely on creating exciting content that engages prospects and close more deals.
New Words, Simple Concepts, Total Domination
Now don’t worry, this blog is not about a bunch of big words and complex technobabble. Yes, there are a few words we have to add to our vocabulary to be able to communicate the new ideas and possibilities, but the concepts are simple and will help your dealership dominate your trade area in every digital media.
Think Of AI as an FBI Profiler Working For Your Dealership
The best way to describe the way we use AI at Turbo Marketing for our dealers is to think about it as an FBI profiler; you know those brainy investigators that can figure out the profile of a suspect based on his behavior? In the case automotive AI marketing, we use available algorithms to profile your ideal digital prospects by analyzing the past and present behaviors of these four targets:
Existing Customer Profiling
Competitors Website Visitor Profiling
Current In-Market Vehicle Shopper Profiling
Conversion Data Profiling
We call it our Automotive AI 4x4 Profiling Package. Let me explain.
Existing Customer Profiling: Figuring Your Customer Avatar
The idea behind profiling the online behaviors of your existing customers is a no brainer. This step allows the AI to discover who are the people who have been purchasing vehicles from you and find clones, or highly similar people living around your dealership, that are most likely to be an excellent target for the campaigns we create for you.
This strategy will display your ads in front of all these ideal prospects and your existing customers everywhere on Facebook and all the Website for whom Google AdSense serves ads, which is probably 90% of the Websites your customers are visiting. Imagine reaching all these people every day without ever having to send an email or text message to the people in your database.
Competitors Website Visitor Profiling: Grabbing Other Dealers’ Business
Our goal behind profiling your competitor’s Website traffic is also pretty straightforward. If these people have visited your competitor’s Websites because the have purchased or are thinking of purchasing a vehicle from your competitors, there’s a good chance that they might also be ideal targets for the campaign we created for your dealership. In addition, just like with existing customer profiling, the
will also look for other people who are highly similar to your competitor’s Website visitors.
This profiling will allow us to display your campaign ads throughout the promotion everywhere on over 14 million sites to your competitor’s Website traffic and people who are highly similar living around your store, just like with our first type of profiling.
Current In-Market Vehicle Shoppers: It Just Makes Sense
Now that we have your customers, your competitor’s Website traffic and everybody who shares similarities with these individuals profiled and ready to serve ads to, why not let the AI also find everybody who is shopping for a new or used vehicle or automotive financing?