In the competitive world of automotive sales, understanding and capitalizing on the shopping cycle of potential customers is key to your dealership's success.
How do you reach potential vehicle shoppers before your competitors do?
How do you efficiently and affordably communicate your unique offers and incentives?
The secret might not lie where you think.
This blog post will unveil a unique strategy that has proven results and is cost-effective - introducing a whole new approach to conquest marketing.
Table of content
Understanding the Automotive Shopping Cycle
Every month, around your dealership, there are thousands of people who enter the shopping cycle that will lead them to the purchase of a new or pre-owned vehicle.
These prospects will remain active in this cycle for roughly 104-108 days, depending on the type of vehicle they are looking to buy or lease.
Capturing Potential Vehicle Shoppers Before the Competition with Email Marketing
Imagine if you had a way to catch these conquest vehicle shoppers before Google starts to track them, before your competitors could reach them, and most importantly before they choose a competing brand and you miss your chance to position your models as an option.
Imagine now if you could stay on top of these potential vehicle shoppers throughout the 2-4 months they will be in the market for their next vehicle, and do it all for pennies?
Affordable Customer Acquisition: Not Through Ads or Direct Mail
No, it’s not through Facebook or Google ads because these would cost you dollars per clicks.
No, it’s not through direct mail or flyers because it wouldn’t be sustainable if you tried to run it throughout the 12 months of the calendar.
Conquest Emails and Reported Data Lists: The Secret to Success
Do you want to know my secret? I do it through conquest emails and reported data lists, which allows me to communicate your dealership’s ability to pay aggressively for trades, your offers and incentives, and your special events.
These exclusive lists could also provide you with a first mover’s advantage on prospects who reported they would be in the market for a new or pre-owned vehicle, what they are driving now and what they think they might be driving next!
Tailoring Your Approach: Targeting the Right Audience
We can even segment the lists by income, gender, age or hundreds of other filters if you had a very unique promotion in mind, and you wanted to communicate it to the right audience!
I already did a video explaining all the ins-and-outs of how to sell cars using conquest email lists, but in this quick video, I wanted to share with you some of the results experienced by dealers.
Expected Sales: Making the Most of Your Campaign
The first question you might be asking yourself is, how many vehicles could you expect to sell on your first run?
Well, if you plan a one-off campaign, I would recommend sending it to at least 10,000 contacts for a minimum of 2-3 consecutive months. This way, you’ll make sure to catch prospects who are at the tail end of their shopping cycle, some who are in the middle, and others who just started; and stick with them for the duration of the shopping process.
Increasing ROI with Ongoing Campaigns
That will astronomically increase your chances of selling them one of your vehicles, even more, if your message revolves around your ability to buy their trade-in.
Once the initiative is over, we will match back for you all the vehicles you sold during the period of the campaign to the conquest data we used to send the emails. We will then provide you with a detailed list of everybody who bought a vehicle from you and who was part of the list.
Conquest Marketing Efforts: A High-Return Investment
Our metrics show that you can expect around 4-5 vehicles sold for every 10,000 emails sent, which will provide you with a 700% ROI on your investment.
Now here’s where things get really exciting!
Dealers who continue running these campaigns as an ongoing initiative and who reach, every month, everybody who reported being in the market for a new or pre-owned vehicle around their dealership, reach up to 11 deals per 10,000 emails sent, which sends the ROI over 2,000%.
An Easy-to-Execute, Low-Maintenance Campaign
I don’t know what type of conquest efforts you’re investing in marketing to vehicle shoppers who are not yet your customers, but I haven’t seen anything on my automotive marketing radar that can provide results like these.
Plus, the whole campaign won’t take you more than 10-15 minutes to manage and execute every month.
That’s my type of campaign!
And busy like you already are, you will also enjoy this low-maintenance conquest workhorse.
What is conquest marketing?
How long does the shopping cycle usually last for potential vehicle customers?
How does the conquest email strategy work?
How can I make the most of my conquest marketing campaign?
What kind of results can I expect from a conquest email campaign?
How much time does it take to manage a conquest email campaign?
What if I have a unique promotion I want to target to a specific audience?
How quickly can a conquest email campaign be launched?
Ready to Skyrocket Your Dealership's Success?
Did I mention it costs pennies per contacts to run, and we can launch one of these campaigns in a few hours?
If you want to put your dealership’s conquest efforts on project status, give me a call at Turbo Marketing by dialling 1 800 262-0081 ext 703, and I’ll walk you through the basics in a few minutes.
You can also watch this video and get the details in minutes.
If you like it, shoot me an email, and I’ll get my data team to extract the available conquest data available around your dealership this month.
You can then pick and choose the areas and quantities that make the most sense for you and your current conquest objectives.
We do this at no charge to you.
Once you’ve decided on the data and the message, we can launch the whole thing for you within the hour.
It’s that simple.
Just sit back after and enjoy all the deals you will be able to steal from your competitors!
Let me know when you’re ready to grow.
Let’s sell some cars!
About the author:
Sean Cassy is a seasoned marketing professional with a passion for transforming businesses through powerful marketing strategies. With over 35 years immersed in the world of marketing, and as the co-founder and owner of Turbo Marketing Solutions for the past 17 years, Sean has a rich history in delivering results. He has personally crafted over 2,500 marketing funnels, edited 5,000 videos, and generated leads that have culminated in over $2 billion in sales for clients. Sean's deep involvement with AI marketing tools from companies worldwide, coupled with his vast experience in the automotive marketing industry, has uniquely positioned him as a thought leader in the AI marketing space. He is now committed to leveraging his expertise to help businesses across all verticals seize the AI opportunity early, and gain a competitive edge. Sean's wealth of experience, continuous learning, and proven track record in delivering results, underscore his Expertise, Authoritativeness, and Trustworthiness in the field of AI marketing. You can follow Sean on LinkedIn: https://www.linkedin.com/in/seancassy/