How To Sell More Cars Using Ai Marketing
Embracing the Future of Automotive Sales
In the constantly evolving automotive industry, success is increasingly linked with the ability to adapt and integrate new technologies.
One such innovation that's shaping the future of car sales is Artificial Intelligence (AI). From improving operational efficiency to enhancing customer experiences, AI has the potential to revolutionize the way dealerships operate.
In this blog, we explore how AI can be harnessed to drive more sales, deliver better services, and ultimately win the race in this competitive market.
Let's dive in to understand the compelling case of 'Mark vs Arnold' - a tale of human effort vs AI prowess, and why it matters in your quest to sell more cars.
Table of Content:
The Tortoise and Hare Scenario in Car Dealerships
This is a tortoise, and this is a hare. They are the heroes of the well-known Aesop Fable, and we all know who ended up winning the race.
But since we’re part of the car business, let’s upgrade the story and switch the tortoise for a Renault Twizy and the Hare for a Bugatti Chiron.
Who do you think is going to win that drag race? Pretty obvious, even for someone outside of the car business, right?
Meet Mark and Arnold: The Human vs AI Scenario
Now, if you’re part of the management team of a dealership and you need to sell more cars or pre-orders, fill up your service department, sell more parts and tires, or acquire quality pre-owned vehicles to navigate the inventory shortage; who do you want working on filling up your pipeline? Mark? Or Arnold?
The Benefits of Using AI in Your Dealership
On the other side, Arnold is an Ai. He works 24 hours a day, seven days a week and never gets tired. Arnold doesn’t take nights or weekends off and never goes on holidays.
He doesn’t need a break. He is also never sick, late, and always on his AAA game.
How Speed Can Improve Your Dealership's Sales
Contrary to the fable of the tortoise and the hare, there is no moral outcome.
My comparison is strictly about speed, like in the upgraded version of my story between the Renault Twizy and the Bugatti Chiron.
You can be sentimental about it, but there is only one clear winner.
Unleashing the Potential of Your Dealership with AI
Your problem is a lack of speed. Your dealership is simply not capturing its “unfair share” of the money-changing hands in your market. That’s the power of speed.
The Power of AI in Advertising
Did you know Ai machines can read your dealership’s Website and create thousands of ads covering each vehicle, part, or service you provide in seconds? Yes, I said thousands of ads in seconds!
PRO TIP |
The rapid evolution of the digital landscape demands speed and precision, traits inherent in AI technology. Embracing AI in your dealership isn't just about keeping up with trends; it's about securing a powerful ally to maintain constant engagement with potential customers. Remember, in the race of the dealership business, your choice isn't between a human 'Mark' or an AI 'Arnold'; it's about integrating their strengths for maximum efficiency and profitability. Make the best use of AI for tasks it excels at - like creating and managing thousands of ads or tracking user behavior around the clock. Meanwhile, let your human team focus on creating compelling content and providing personal touch-points that enhance customer experiences. This balanced human-AI collaboration can lead to a considerable uptick in leads, conversions, and overall sales. |
The AI Advantage: From Budget Allocation to Keyword Monitoring
The Ai can also move your budget across different channels like Facebook, Instagram, Google Search, and the Google Display Network – which is Google placing ads on most Websites on the planet.
AI Tracking: Understanding Your Customers Better
This tracking allows the Ai to present dynamic call-to-actions to visitors based on the ads that got them excited in the first place and personalize the interaction it will have with visitors, so they are most likely to convert into a quality lead.
Integrating AI with Google and Facebook Algorithms
The Ai will even relay valuable insights to Google and Facebook’s Algorithm 24/7 to make sure they know which visitors they send are turning into leads and sales and who is simply a waste of budget and resources.
Mark and Arnold: The Perfect Dealership Team
And Mark is happy because now he can focus on creating great content to increase conversions on the pages where the Ai is the most successful at turning visitors into leads and customers.
The Increasing Trend of AI Marketing Usage in Dealerships
No wonder there are more than XXXX dealerships using Ai to drive high-quality leads to all their dealership departments.
Trading Your Mark for an AI Arnold
You’d be crazy not to take a few minutes to see if you could trade up what your “Mark” is doing for the power of Ai marketing and machine learning, right?
The Future of Your Dealership: Choose Your Vehicle
The race is happening, whether you want it or not. The only question is, which vehicle will you be behind the wheel of? Time to choose…
Frequently Asked Questions
What can AI bring to my dealership that a human employee can't?
While human employees are integral to the functioning of any business, AI brings the advantages of speed, accuracy, and constant availability. It can create and manage thousands of ads, oversee millions of keywords, and track user behavior 24/7. It also enables real-time budget allocation across different channels and dynamic retargeting.
Will AI replace human employees in my dealership?
No, AI is not designed to replace human employees but rather to work alongside them, optimizing tasks that require speed and massive data processing. Humans are still essential for creative tasks, providing a personal touch, and making strategic decisions.
How can AI help me sell more cars?
AI can generate thousands of precisely targeted ads for every automotive need, thereby reaching a wide range of potential customers. It can track every visitor interaction from the first click to the decision to take action, helping you perfect your advertising strategy.
How does AI assist in managing the ad spend across different channels?
AI can dynamically allocate your budget across different channels like Facebook, Instagram, Google Search, and the Google Display Network. It can ensure that your money is spent where the best prospects are, at different times of the day and week, and through various seasons.
How does AI contribute to lead generation and conversions?
AI can track every visitor that engages with the ads and comes to your website in real-time. It presents dynamic call-to-actions based on the ads that piqued their interest in the first place and personalizes interactions to increase the likelihood of conversion into a quality lead.
What if a potential customer isn't ready to engage immediately?
AI can keep track of visitors who leave your website without engaging immediately. When they're ready to buy, your dealership will be top-of-mind thanks to AI's ability to present dynamic retargeting ads across the internet.
About the author: Sean Cassy is a seasoned marketing professional with a passion for transforming businesses through powerful marketing strategies. With over 35 years immersed in the world of marketing, and as the co-founder and owner of Turbo Marketing Solutions for the past 17 years, Sean has a rich history in delivering results. He has personally crafted over 2,500 marketing funnels, edited 5,000 videos, and generated leads that have culminated in over $2 billion in sales for clients.
Sean's deep involvement with AI marketing tools from companies worldwide, coupled with his vast experience in the automotive marketing industry, has uniquely positioned him as a thought-leader in the AI marketing space. He is now committed to leveraging his expertise to help businesses across all verticals seize the AI opportunity early, and gain a competitive edge.
Sean's wealth of experience, continuous learning, and proven track record in delivering results, underscore his Expertise, Authoritativeness, and Trustworthiness in the field of AI marketing.
You can follow Sean on LinkedIn: https://www.linkedin.com/in/seancassy/